This bbc three ident is used to represent their channel because it is using lots of different colourful shapes and bright lights which is attracting to its target audience of 16-34 year olds. They use these shapes to attract their target audience to the channel and keep them interested in watching their shows. The colours pink, purple and black are all colure which represent their channel. Pink is intuitive and insightful, showing tenderness and kindness with its empathy and sensitivity. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. Black is associated with power, elegance, formality and mystery. All these colours represent the programmes they show because their shows are often funny, energetic and always try and make the viewers laugh. Normally their shows are on the edge so this can relate to the ident because of the audio that is in the background is edgy. The different shapes and colours which are constantly moving make it seem as if you were looking through a kaleidoscope which is very effective. The ident also looks very retro and disco like which is popular nowadays. It also looks like a computer game the way the colours and shapes are rotating and changing. The shapes also could look like oragami which represents passion and also an attention to detail that they have used to make the ident. It also would take someone who is very skilled when it comes to making the ident because of the complicated patterns that occur. This ident is shown on BBC 1 every time there is football on. The ident shows lots of colours which represents diversity and unity. It also shows lots of different people holding up different colour pieces of paper in the shape of a circle which is what BBC One put their logo in as it is round like their Letter 'O' on their One. The fans are of different race and gender to show equality throughout the crowd. they show this ident before football is on their channel as it represents football very well. The crowd are also cheering because the BBC are trying to show the passion and enthusiasm coming from the fans. ITV use this ident to represent their channel when they show football on the channel. It shows a groundsman painting the football pitches white lines with an old fashioned paint roller, this shows the history behind the channel and that they have been showing football for quite a few years. Then it goes through some shots of footballers from the past for England celebrating when they have scored, it then shows the ITV logo when they score and it fades out.
The paint roller represents old English football and how they used to prepare the football pitches before games back in the day. BBC One has red in the background it represents, power, strength and boldness which is the type of programmes they show. E4 have purple in their background because that represents fun, comedy, creativity and imagintivity. Itv have used a white background and have cyan, black, yellow, green and purple which can represent diversity and makes it unique. BBC Three use purple and pink because it represents fun, comedy and creativity and that is the type of programmes they show. Cbeebies use bubble writing and bright yellow font because that catches the eye of little children and it attracts them to watch their programmes. |
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June 2016
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